Mr. Isaac Dwimoh-Opoku, Managing Director of Orient Property Consulting, shared invaluable insights on leveraging digital tools and establishing a robust online presence to enhance professional visibility and business growth in the surveying industry. His presentation was part of a webinar hosted by PropIntel LLC, an organization dedicated to promoting transparency and innovation within Africa’s land, real estate, construction, and infrastructure sectors.
The event brought together senior consultants and emerging professionals, fostering discussions on how a strong online presence can empower surveyors to thrive in a competitive market. PropIntel LLC, known for its commitment to sustainability and professionalism, provides platforms that bridge technology with the property market. The organization supports informed decision-making by delivering authoritative insights into property operations, asset performance, and the interplay of politics, finance, and technology.
During his address, Mr. Dwimoh-Opoku shared his journey into the surveying profession, beginning with his early days at Ben Dwimoh and Co. He described witnessing practices such as draftsmen drawing on physical drawing boards and using film-printed photos in valuation reports. He also discussed the transition to AutoCAD for drawings and how technology has influenced various areas within surveying and real estate consultancy.
Highlighting his experience with Orient Property Consulting, Mr. Dwimoh-Opoku revealed the challenges the firm faced during its formative years. The turning point came with a strategic shift towards digital marketing, including the creation of a professional website, utilization of Google My Business, and active engagement on LinkedIn and other social media platforms. These efforts significantly boosted client acquisition and expanded the firm’s reach.
Mr. Dwimoh-Opoku advised participants to view building an online presence as a long-term investment requiring consistent effort and dedication. He stressed the importance of ensuring online platforms and materials reflect a professional image, likening this to dressing impeccably to make a lasting first impression on a first date.
He also cautioned against divisive or inappropriate online content, warning that comments on sensitive topics such as gender, religion, ethnicity, or politics could damage reputations and deter potential clients. Instead, he encouraged professionals to focus on lifelong learning and knowledge sharing, which not only enhances personal expertise but also bolsters credibility and visibility in the digital realm.
Mr. Dwimoh-Opoku’s presentation underscored the transformative potential of digital tools and online presence in shaping a sustainable and competitive future for surveying professionals.
The complete video of the webinar is available on PropIntel LLC’s YouTube channel. Additionally, a comprehensive research report titled “Digital Real Estate: An Assessment of the Online Presence Maturity of Surveying Firms in Ghana” can be accessed on the PropIntel LLC website at www.propintelllc.com.
